Organic India
Motion Graphics Templates
Motion Design System
For Organic India, I designed a motion graphics toolkit to bring consistency and personality to the brand’s video content. Working in After Effects, I created titles, subtitles, lower thirds, and a quote and factoid graphic—designed to complement the footage while making information clear and engaging.
Templating in After Effects
I partnered with Organic India’s video editor to understand both immediate production needs and future workflows. From there, I developed a library of Motion Graphics Templates (MOGRTs) for Premiere, as well as guides to add to the company's brand style guide, giving the team members flexible, reusable templates they could easily customize and apply across projects.
Consistency with Room to Evolve
I considered how the title sequence could evolve across future tea launches. Although my initial work was created for a single tea, I built the MOGRTs with flexibility in mind, making it easy to adapt titles, colors, and visual elements for new varieties as they come to market. The result is a scalable motion system that maintains a cohesive brand identity while allowing each tea to have its own moment.
Other work
